Search vs performance
Two labels agencies use interchangeably, and the difference that matters when you are choosing who to work with.
The blog
Notes on search, trust and the work of being found. Written by the people doing the work.
What AI search changed
Search results are no longer ten blue links. Here is what AI Overviews, ChatGPT and answer engines actually change, and what stays true.
Local SEO and the map pack
How local service businesses actually get found: the map pack, reviews, and the location pages that do the work. No jargon.
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