Video
AI video for social, ads and the site, made to be watched rather than endured.
Start a conversationWhat it is
Video is the fastest way to show what a sentence cannot, and we make it with generative AI. Models such as Seedance, Kling, Wan and Gemini do the rendering. People do the thinking. It suits businesses whose difference is easier to see than explain, and businesses that need a dozen versions of an ad rather than one expensive film. The work covers concept and script, generation and art direction, the edit and the cutdowns each platform wants, plus a plan for where every cut runs. Expect a first cut in days rather than weeks. We do not guarantee views or sales, because distribution decides most of that. We guarantee the idea is agreed before anything generates, every claim passes your compliance read, and nothing ships that looks like the AI slop everyone scrolls past. Most videos fail in the first three seconds, long before production value gets a chance to help.
We make video with generative AI, and we say so on the tin. Models like Seedance, Kling, Wan and Gemini do the rendering. People direct, select, edit and stand behind what ships. You get the speed and cost of AI with the judgement that keeps it from looking like everyone else's AI output.
The failure mode is famous. The glowing product shot, the face that moves like a mask, the thirty seconds that tell you nothing. Everyone has scrolled past a hundred of them. The craft in AI video is the craft it has always been. A sharp idea, a script with something to say, an eye on every frame and the nerve to cut the ones that do not work.
Where a film needs your real people, your real place or your product in someone's hands, we film it with a camera. Where it needs an idea, a scene that does not exist, or twelve versions of the same ad to test, the models do the work. That line gets drawn for every project, and we tell you which side of it you are paying for.
Ads for social, the site and paid media, made to be watched rather than endured.
What we do
Concept and script
The idea and the words before anything generates. What the film has to make someone feel or do, written and agreed with you, with compliance sign-off at this stage rather than after the edit.
Generative production
Prompting, art direction and iteration across the models until the frame is right. Generation is fast. The judgement about which of forty outputs to keep is the actual work.
Editing and cutdowns
Every idea delivered as the full piece and the vertical cutdowns each platform wants. Subtitles where the sound is off, pacing cut for thumbs, and a ruthless eye on the seconds where viewers decide to leave.
Distribution planning
Where each cut runs, in what format and against which audience. Twelve generated versions are worth nothing without a plan for which one runs where, and the plan is written before the first frame.
How we work
Audit
We watch what you have and what your market runs, then ask the honest question about what a video would actually achieve. Some messages are better written down, and we will say so.
Plan
One plan, one script, one budget. You see it before a single frame generates, and the claims in it are checked against your rules.
Build
Generation and edit, with you seeing cuts and commenting in fixed revision rounds, because that is what keeps a video project finishing instead of drifting.
Prove
Watch time, completion and the actions that followed, folded into the next script rather than repeating a format out of habit.
What it costs
Video is priced by the idea and the number of finished cuts rather than by shooting days, and that is the difference AI makes to a budget. What moves the number is how many concepts we explore, how many versions you need for testing, and whether anything has to be filmed for real. Generated production costs a fraction of a camera crew and a studio, and we show you the split before we quote rather than after. Music, usage rights and paid amplification are listed the same way. We would rather test twelve honest cuts than polish one nobody sees, and we will tell you which idea deserves more money and which deserves less.
Who it is for
For businesses whose difference is easier to show than explain. Brands with a lot to test, offers that change often and products that look better in motion. Regulated markets such as iGaming, fintech, healthcare and law need ads whose claims pass a compliance read and whose AI content is labelled where the rules ask for it, which shapes the script from the first draft rather than the last. For local service businesses, video is the fastest way to show the person who would actually turn up at the door. What links them is a message that lives in the real world and suffers every time it is written down as a bullet point on a slide.
Two kinds of business come to us: local service businesses and companies in regulated markets. See everything in Be talked about.
Questions we get asked
Do you use AI to make video?
Yes, openly. We generate with models such as Seedance, Kling, Wan and Gemini, then direct and edit the results like any production. Speed and cost are the reason. The quality comes from the taste applied on top. We will tell you what is generated and what is filmed before anything is signed off.
Will it look AI-generated?
Only if the craft is missing. The slop everyone recognises comes from taking the first thing the model gives you and shipping it. We treat generation like a shoot. Dozens of takes, one direction, ruthless selection.
Do you disclose AI content?
Where a platform asks for a label and where the law expects one, yes. In regulated markets the rules are stricter still, and we would rather over-disclose than have a campaign pulled after it works.
What still needs a camera?
Your real people, your real place and your product in someone's hands. Audiences can tell the difference between a place and a rendering of one, and trust does not survive the gap. We film reality and generate everything else.
How fast can you turn a video around?
A first cut in days rather than weeks. Concepts agree in a session, generation runs over days and the edit sets the pace. The honest limit is usually your approval speed rather than ours.
Who writes the script?
We do, with you. We take the words from your experts and your sales calls, then shape them into something a stranger can follow. You approve every word before anything generates, because changing a sentence costs nothing at script stage and a week in the edit.
Is video worth it for a small business?
It can be, when the difference you sell is visible. One concept can produce a year of social cuts, a film for the site and a sales asset. If your message is genuinely better read than watched, we will tell you that instead of selling you a render.
More Be talked about services
- Digital PRCoverage and links built on stories worth telling.
- Content marketingWriting that answers real questions and ages well.
- Email & automationLifecycle messages that arrive at the right moment, and stop when they should.
Tell us what you need from video. We will tell you what we would do about it.