AI SEO & GEO
Being cited when people ask ChatGPT and Google AI, not just listed in ten blue links.
Start a conversationWhat it is
AI SEO, often called GEO (generative engine optimisation), is the work of getting your business cited when someone asks ChatGPT, Google AI or Perplexity a question instead of typing keywords into a results page. Answer engines read the web, summarise it and name a handful of sources. Those citations are the new page one. The work behind them looks familiar. Clear claims, consistent facts, structured pages and real authority, with one harder requirement added. Your content has to survive being summarised without changing what it said. It suits businesses whose buyers research before they call, particularly in iGaming, fintech, healthcare and law, where being the trusted source decides the shortlist. At 4.digital we measure where you are cited today, fix what the engines already prefer to cite, and report the trend monthly. Nobody can buy a citation. Anyone promising a guaranteed slot inside an AI answer is selling you something that does not exist.
Ask an assistant for the best accountant for a freelancer, or the safest operator in a regulated market, and it answers with three names and a paragraph of reasoning. There is no link to click and no page two to hide on. Those names were chosen by the signals that have always decided rankings. Clear relevance, real authority and facts that hold up under a second look. Then one harder requirement was quietly added. The source has to survive being summarised by a machine without changing what it meant. A page that is merely accurate can still be skipped when it reads like waffle, and being skipped here costs you the whole conversation.
So the work is unglamorous, which is usually a good sign. Making your claims clear and consistent across every source that mentions you. Structuring pages so nothing about the meaning is ambiguous. Writing answers that can be lifted whole rather than mangled in the retelling. Fixing the credentials of the people behind the claims, because models cite named experts more readily than anonymous brands. None of it is a trick. Every part of it would survive being read aloud to your compliance officer, and in our markets that is the only test that counts. The prize is not a ranking report. It is being named in the answer before a competitor is.
We measure the surface before we touch anything. Which prompts your buyers actually ask, who gets cited today and why those particular sources won. Then we fix the fundamentals and track the trend month by month, with the exact queries sitting in the report where you can check them. This is not a separate discipline bolted onto search. The businesses cited by assistants are usually the ones doing the boring parts of search properly, now measured against a surface most agencies have not worked out how to report on. That gap between what gets reported and what buyers now see is where most of our work sits.
What we do
Answer-engine visibility audit
Where you appear today, where you do not and which sources each engine reaches for in your market. We run the prompts your buyers actually ask, record who gets named and show you the gap in plain language. No proprietary index of dubious origin. Just the queries we ran and the names on the answers.
Entity and source optimisation
Your name, your people, your claims and your facts, made consistent everywhere they appear. Models trust what they can verify across independent sources, so one wrong job title in one directory weakens every claim you make elsewhere. We fix conflicting descriptions, thin author pages and vague credentials until the public record agrees with itself.
Structured data and llms.txt
Schema markup that tells engines what each page actually is, crawl access that does not block the wrong bots, and source files that summarise who you are in your own words. Small technical files with disproportionate effect on how confidently you get cited. We implement them with your developers and validate the result.
Content built to be quoted
Answers written to survive summarisation. Direct claims near the top, original figures with their sources attached, definitions that cannot be distorted and headings that state the question in the buyer's words. This is what a model lifts into its answer, so it has to be accurate and self-contained the first time.
How we work
Audit
We run the questions your buyers actually ask across the major assistants and record who gets cited today. Then we inspect the sources behind those citations, entity consistency, structured data and crawl access, and find where your own facts contradict each other.
Plan
A written plan of the prompts worth owning, the pages that answer them and the credibility work sitting behind them. Which fixes land first, what your team has to supply and what we carry ourselves. You approve it before anything changes.
Build
Content rewritten so it can be quoted, schema shipped, contradictions fixed across your listings and profiles, and your experts positioned as the people behind the claims. Monthly sprints, with the reasoning visible in the task list instead of hidden in a deck.
Prove
Citation share by prompt, by engine and over time, reported monthly with the exact queries listed underneath. We say which way it is moving and what we changed to move it. No invented score designed to make a flat line look like progress.
What it costs
This work is usually scoped as part of an ongoing retainer, and the number depends on three things. How many topics you need to be the source for, how consistent your existing footprint is, and how much of the content we carry versus your own team. A business with clean facts and a handful of priority questions costs far less than a group with a decade of contradictory claims scattered across press releases and abandoned microsites. We scope it after the audit and fix the fee before work starts. If your budget cannot win the prompts you actually want, we say so before you appoint us.
Who it is for
For any business whose buyers ask an assistant before they ask a salesperson. In regulated markets, where trust decides the shortlist, being the cited source beats a top-three listing that nobody reads. That means iGaming operators, fintechs, healthcare providers and law firms, where a model repeating a competitor's claim about you is a compliance problem as much as a marketing one. It also suits local service businesses whose customers ask for the best plumber or the nearest clinic and act on the answer within the minute. If your buyers research first and decide later, this is where the research now happens.
Two kinds of business come to us: local service businesses and companies in regulated markets. See everything in Be found.
Questions we get asked
Can you really influence ChatGPT?
You cannot buy a slot. You can become the source the model reaches for. Well-structured, well-cited and consistent about who you are. That is the work. Assistants pull from pages they can parse and sources they can verify across the web, so the fundamentals that earn rankings also earn citations. The difference is the test at the end. Your facts have to survive being condensed into two sentences by a machine, which means clear claims written near the top, headings that state the question, and nothing important buried in waffle three paragraphs down. Get those right and the model has something worth quoting.
How do you measure AI visibility?
We track your citation share across the major assistants for the prompts your buyers actually use, and report the trend with the exact queries attached. The same prompts run every month show whether you are being named more or less often, and by which engine. We publish the queries rather than a single score, because a score hides the detail that makes the work fixable. Where measurement is genuinely unreliable, we say so instead of inventing a number to put on a slide. You always see the raw queries behind every figure we give you.
What is GEO and how does it differ from SEO?
GEO stands for generative engine optimisation. SEO wins you a place on the results page. GEO wins you a mention inside the answer that increasingly replaces it. The foundations are shared. Clear content, real authority and facts that agree everywhere they appear. GEO adds a harder requirement. Your writing has to survive summarisation without changing meaning. Get that wrong and you are optimising for an audience of one, and that audience is a machine quoting you back to everyone who asks it a question. Both are worth doing, and doing only one now leaves half the market uninformed about you.
How long does AI SEO take to show something?
Citation share moves when the engines decide to trust you, and that is not a schedule anyone controls. Most businesses see the earliest signals within a few months of fixing the fundamentals, and the direction of travel matters more than any single week's reading. Anyone promising a guaranteed mention in an AI answer by a set date is selling something they do not own. We report monthly, with the queries listed, so you can judge the work honestly rather than on our mood. Patience is part of the service here, and we would rather under-promise than invent a date.
What does AI SEO and GEO cost?
It depends on how many topics you want to be cited for and how scattered your existing facts are. A clean footprint and a handful of priority questions is a modest engagement. A decade of contradictory claims to unpick across every site you have ever owned is a larger one. We scope it after the audit, fix the price before anything starts, and tell you when the honest answer is that you need less of this work than you were sold. That conversation saves more than any discount, and it is part of what you pay us for.
Do you guarantee we will be cited by AI assistants?
No, and neither can anyone else. Assistants decide what to cite, and the same question can produce different answers on different days depending on what the model has read lately. What we guarantee is the work, the visibility of that work and honest reporting on the trend. If citation share is not moving once the fundamentals are fixed, we tell you what we believe is blocking it and what we intend to do next. We do not quietly bill while nothing changes. If the honest answer is to stop, we will say that too.
More Be found services
- SEOGetting you ranked for the searches that matter, and nothing you do not deserve.
- Local SEOThe map pack, the reviews and the near-me searches, where local service businesses live or die.
- International SEOOne brand across borders, with hreflang, territories and languages handled properly.
- Site migrationsMoving domains or platforms without losing the rankings you paid for.
- Technical SEOThe plumbing nobody sees and everybody feels, including crawlability, speed and structured data.
Tell us what you need from ai seo & geo. We will tell you what we would do about it.